Learning Labs Webinar: GEO and How Intentional Content Can Future-Proof Destinations in AI-Driven Search
NJTIA Learning Labs are a new series of webinars designed to give New Jersey’s tourism industry timely insights, practical tools, and emerging best practices. Each session brings in experts to break down a key trend or challenge impacting destinations, attractions, and tourism partners across the state. What You’ll Learn How AI tools like ChatGPT, Gemini & Perplexity shape traveler discovery Why you must evolve from SEO to Generative Engine Optimization (GEO) How intentional and inclusive content helps destinations surface in AI search Practical steps to boost visibility, improve authority & earn AI citations