NJTIA Travel Show

Dear NJTIA Board Members;

As an added benefit to NJTIA of Directors allocated up to $10,000 to form a Travel Show Co-op with NJTIA members.  NJTIA members will be offered the opportunity to pay a nominal fee to have their literature distributed at upcoming leisure travel shows.

Below are three shows that we will be attending:

  • Washington DC Travel and Adventure show- February 20th & 21st
  • Philadelphia Travel and Adventure Show – March19th & 20th
  • Day Trips and Destinations (Connecticut) – May 14th

All participants will receive leads from each show that we attend; we have display spaces for 20 partners on a first come first serve basis.  Each partner can ship 250-300 pieces of material.  It is $150 for each show or $450 for all three shows.  Once all partners are in place we will notify you with shipping instructions. Volunteering is a big part of Tourism and a great way to gain exposure for your business, if you would like to volunteer for any of these shows we would be happy to have your participation on a first come first serve basis. Please note all travel is at your own expense.

I have personally attended these shows as have others on our board and have found them very successful.

Our goal is to promote the entire state of New Jersey.  We look forward in growing this new program and look for any input form you on recommendations of other shows.

We thank you for you continued support to NJTIA and hope that you will support us with this new opportunity.

Best Regards,

Sharon Franz

Application and Payment Due February 7th to sschlags@njpsi.com
*Limited to the first 20 applicants

[click here for the application]

2016 New Jersey Conference on Tourism Nominations

The New Jersey Tourism Industry Association is comprised of thousands of businesses and community leaders that make a difference in state. The New Jersey Tourism Industry Association would like to recognize the accomplishments of those who achieved true excellence in providing an exceptional experience that enhances tourism across New Jersey. 


Projects, events, programs, partnerships, promotional initiatives, digital outreach, or attractions by any person, business or organization, be it public or private, profit or non-profit who works toward the common goal of improving the New Jersey tourism product, increasing over-night stays and attracting out-of-state visitors and increasing mid-week stays, increasing tourism expenditures, and positively promoting locations within New Jersey as a destination. The nominated program must have been initiated, established, improved upon, and/or completed between January 1, 2015 and December 31, 2015. Deadline for nomination is January 30, 2016.  Any person, business or organization may only make one entry per year.  If you won in 2015, you are not eligible to win that particular category in 2016, but may submit a nominations in on e of the other three categories.

Winners will be honored at the
2016 New Jersey Conference on Tourism
March 3-4 at the Resorts Hotel and Casino

NOTE: The Awards Ceremony will take place during the conference… Winners will be notified prior to the Conference. One complimentary ticket will be given out to attend the Awards Ceremony. Registration information will be available at www.visitnj.org/industry and  www.njtia.org

Benefits-what does it mean to win:

Award winners will receive:

  • NJ Tourism Conference logo stating “Winner of a 2015 New Jersey Tourism Excellence Award” for use on advertising collateral, brochures, and websites;
  • Inclusion in a press release created by NJTIA announcing award winners;
  • Featured link and listed on social media   www.njtia.org.
  • Tourism Award acknowledging 2015 recognition

Entries in the following categories will be considered:

Digital Outreach:

    • Social Media and online marketing has changed the way travelers choose and purchase vacations. Has the nominee created a new website or created a social media campaign? How does it engage the visitor? Does it represent the destination or attraction and ensure that web hits result in actual visitation?


    • Partnerships are of utmost importance to the continued strength of the New Jersey tourism industry. Did a partnership include a package to attract and sell your destination? Did it leverage marketing funds or add stability to the participating parties? Does the partnership add value to the visitor’s experience in New Jersey?


    • Tourism professionals are faced with the challenge of maintaining their visibility in an extremely competitive travel climate. Has the nominee met this challenge through a unique marketing plan or initiative? Has visitation and participation increased as a result of informed marketing decisions and carefully selected media purchases? Has the marketing budget been stretched through cooperative marketing programs?

Public Relations:

    • Media exposure outside of purchased advertisements are an essential part of effective marketing plans. Has the nominee utilized a public relations campaign to maximize its public exposure? 

Click here for NJTIA Excellence Award Nomination Form

NJTIA “Co-Anchors” NJTV News with Mary Alice Williams!

NJTIA "Co-Anchors" NJTV NewsDear Friends,

It was a pleasure and privilege to join you to educate and inspire Senator Booker on so many important tourism issues. It was a great treat as well to have each of you tour the NJTV studio, thanks to my dear colleague, NJTV News with Mary Alice Williams’ Executive Producer, Phil Alongi…thanks again Phil! I hope you enjoy the attached photos of each of you with our wonderful anchor, Mary Alice Williams.

Be well, I hope to see each of you again real soon and don’t forget, NJTV News Monday-Friday at 6p, 7:30p and 11p for the news that matters most…online too at 6p plus all entire newscasts and segments archived online at http://www.njtvonline.org/news/! If you aren’t watching regularly, please give us a solid week and I guarantee you will be hooked! Take care my friends.

Warm Regards,20150825_135909_resized

Stephen Priolo
Director, New Jersey Partnerships


Kickoff picture
Pictured is Sharon Franz (microphone), Belmar Mayor Matt Doherty, Congressman Frank Pallone, and Senator Robert Menendez. (L to R)

TRENTON – The New Jersey Tourism Industry Association (NJTIA) kicked off the tourism season at a press conference that highlighted the importance of the travel and tourism industries in New Jersey. The association, along with U.S. Senator Robert Menendez and U.S. Representative Frank Pallone, reiterated its opposition to leases for offshore oil exploration, a policy being pushed through Washington, D.C.

Tourism numbers are expected to be on the upswing in 2015, according to estimates based on economic indicators and gasoline prices. Already 41.9 million people across the nation are expected to be travelling at least 50 miles from home over the Independence Day weekend, up 0.7 percent from last year according to estimates from AAA.

Tourism demand grew 3.8 percent and visitation expanded 4.4 percent in 2014, according to the N.J. Division of Travel and Tourism.

NJTIA President Sharon Franz said, “New Jersey’s tourism industry generates $38 billion a year and directly supports 312,000 jobs. People travel far and wide to visit New Jersey tourist attractions, many of those attractions rely on our state’s pristine beaches.”

NJTIA leaders held a press conference recently with Menendez, Pallone, and Belmar Mayor Matt Doherty to voice opposition to the offshore drilling proposal.

“The last thing that the tourism industry in New Jersey needs is the threat of a manmade disaster from an oil spill,” said Franz, Director of Sales & Marketing at Steel Pier in Atlantic City. “In New Jersey, the consequences of an oil spill would be catastrophic. Our tourism industry, an industry that is so vital to the economy of this state, must continue to thrive and grow, and an oil spill would destroy the progress the industry has made since the setback of Superstorm Sandy.”



Cape May County Chamber of Commerce Supports Increase Shore Protection Funding

CAPE MAY COURT HOUSE, NJ—The Cape May County Chamber of Commerce hosted a press conference to highlight the need for increased shore protection dollars in New Jersey with a beach project as the backdrop at 13th Street in Avalon.

According to Vicki Clark, President of the Chamber, “New Jersey’s beaches are the top visitor destination for our $40 billion tourism industry and tourism is the economic driver in Cape May County.  Beach replenishment projects are necessary to protect life, property, natural resources and local economies of shore communities”.

Margot Walsh, Executive Director of the Jersey Shore Partnership spoke, encouraging concerned citizens to sign an online petition in support of this funding increase.  “Protecting and replenishing our beaches is an urgent matter for the entire state, not just our four coastal counties”.

Avalon Mayor Marty Pagliughi cited the need to increase funding due to the increased number of beach projects needed along the coast, especially since Superstorm Sandy, and the return on investment through the state’s tourism industry. “New Jersey’s tourism industry supports nearly 500,000 jobs.”

Cape May County Freeholder-Vice Director and Sea Isle City Mayor Len Desiderio thanked Senator Van Drew, Assemblyman Andrzejczak, and Assembly Fiocchi who have sponsored S2775 and A4215 in the legislature that would increase the state’s current funding of $25 million to $50 million and address issues that also exist along the Delaware and Raritan Bays and interior New Jersey rivers.

For additional information, visit www.capemaycountychamber.com or www.jerseyshorepartnership.com.

Marketing Outlook Forum: Prepare for What’s Ahead

from the U.S. Travel Association
With so many questions facing the outlook for our industry, U.S. Travel’s Marketing Outlook Forum (MOF) in Little Rock, Ark., October 26-28 is a worthwhile investment to arm yourself with the latest data and marketing insights to improve your business. Working with this year’s planning committee, U.S. Travel’s Dr. Suzanne Cook, Senior Vice President of Research and the event General Manager, has assembled an outstanding program. Starting with an up-to-the-minute economic forecast, this year’s program includes outlooks for major travel industry sectors, newly released consumer research, and an in-depth look at the state of U.S. business, meetings and incentive-related travel, including highlights from a study conducted by Oxford Economics. Register today.


Back to Top