Celebrate the GaTrenton, NJ – May 12, 2025 – The New Jersey Tourism Industry Association (NJTIA)
hosted its annual Advocacy Day on Thursday, May 8, 2025, at the War Memorial in
Trenton, NJ. This annual event brings together professionals from across the tourism
sector—including trade associations, DMOs, CVBs, chambers, businesses, and
nonprofits to highlight the vital role tourism plays in New Jersey’s economy.
In addition to insightful discussions and presentations, NJTIA honored tourism
professionals and legislators for their outstanding advocacy efforts and contributions to
the industry. Attendees gained valuable insights into legislative updates and industry
trends while networking with colleagues and decision-makers who shape New Jersey’s
tourism landscape.
“New Jersey’s tourism industry is thriving and growing. With the much-anticipated 2025
summer season just a few weeks away, Advocacy Day showcases the incredible
collaboration that drives our state’s tourism industry. From local businesses to statewide
organizations and associations, everyone plays a vital role in creating unforgettable
experiences for our visitors. NJTIA’s Advocacy Day reflects our shared commitment to
expanding tourism, supporting jobs, and celebrating everything that makes the Garden
State a premier destination,” said Ben Rose, NJTIA President.
Tourism Economics Outlook from Adam Sacks, Tourism Economics
Adam Sacks of Tourism Economics shared the latest outlook and what it means for New
Jersey destination marketing in 2025 and beyond. He noted that visitor volume is forecast
to grow 2.2% in 2025 year-over-year (2.7 million) in 2025 to 126.4 million, and 3.0% in
2025, day visitors are forecast to rise 2.7%, as overnight visitors increase
1.5%. In 2026, World Cup events are anticipated to boost travel to the state, with
visitors projected to grow 3.0%. Visitor spending is forecast to increase 3.5% to $52.3
billion in 2025. Total state and local taxes generated from visitor supported activity are
projected to rise to $5.5 million in 2025.
2025 Senator Jim Whelan Memorial Award Winner:
Jim Kirkos, CEO of the Meadowlands Chamber and Meadowlands Live!
Jim Kirkos, CEO of the Meadowlands Chamber and Meadowlands Live! CVB, was
honored with the 2025 Senator Jim Whelan Memorial Award for his outstanding
contributions to New Jersey tourism. For over 20 years, Jim’s leadership and advocacy
have helped transform the Meadowlands into a thriving destination, driving billions in
economic impact and solidifying its place as a key hub for tourism and business.
2025 Legislators of the Year:
Assemblyman Bill Moen & Assemblyman Donald Guardian
NJTIA recognized Assemblyman Bill Moen and Assemblyman Donald Guardian as
2025 Legislators of the Year. As Chair of the Assembly Tourism, Gaming, and the Arts
Committee, Assemblyman Moen has brought renewed visibility to New Jersey’s tourism
sector by taking the committee “on the road” — spotlighting key destinations like the
Battleship New Jersey, MetLife Stadium, and Monmouth Battlefield.
Assemblyman Don Guardian has long been a dedicated champion of tourism, both as a
legislator and as the former Mayor of Atlantic City, consistently advocating for the
industry’s vital role in New Jersey’s economy and cultural identity.
NJTIA Certified Tourism Industry Professionals:
Peggy Kelly, Director of Tourism Marketing at Hudson County Culture & Heritage
Affairs, and Melissa DeFreest, Vice President of Tourism Somerset County
Business Partnership
NJTIA recognized new Certified Tourism Industry Professionals on successfully
completing the Certified Tourism Industry Professional Program. Peggy Kelly, Director
of Tourism Marketing at Hudson County Culture & Heritage Affairs, and Melissa
DeFreest, Vice President of Tourism Somerset County Business Partnership. Their
dedication to advancing their expertise and leadership in the tourism sector is an
inspiration to colleagues and peers alike, and their achievements reflect their
commitment to driving innovation and excellence in New Jersey’s tourism industry.
The New Jersey Tourism Industry Association (NJTIA) is a non-profit trade organization
dedicated to advocating for New Jersey’s tourism industry. Representing a broad spectrum of
stakeholders, including Destination Marketing Organizations (DMO’s), trade associations,
chambers of commerce, and businesses, NJTIA works to secure increased government support
for tourism by educating officials on its economic benefits and its vital role in enhancing the
quality of life for New Jersey residents.
NJTIA hosts the annual New Jersey Conference on Tourism and the prestigious Tourism
Excellence Awards, which celebrate those delivering exceptional visitor experiences. The 2025
NJTIA Annual Conference on Tourism will be held at the Golden Nugget Atlantic City
Hotel, Casino & Marina, December 10 & 11.
NJTIA Members enjoy access to educational and communication programs, private sector
marketing initiatives, and a voice in governmental affairs efforts. Established in 1984 and
headquartered in Trenton, NJTIA remains a powerful advocate for the state’s tourism industry.
For additional information about the New Jersey Tourism Association, visit NJTIA.org or call
609-396-2020.rden State’s Vibrant tourism Landscape