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Learning Labs Webinar: GEO and How Intentional Content Can Future-Proof Destinations in AI-Driven Search
January 14, 2026 12:00 pm - 1:00 pm
Learning Labs Webinar: GEO and How Intentional Content Can Future-Proof Destinations in AI-Driven Search
Learning Labs Webinar: GEO and How Intentional Content Can Future-Proof Destinations in AI-Driven Search
NJTIA Learning Labs are a new series of webinars designed to give New Jersey’s tourism industry timely insights, practical tools, and emerging best practices. Each session brings in experts to break down a key trend or challenge impacting destinations, attractions, and tourism partners across the state.
What You’ll Learn
- How AI tools like ChatGPT, Gemini & Perplexity shape traveler discovery
- Why you must evolve from SEO to Generative Engine Optimization (GEO)
- How intentional and inclusive content helps destinations surface in AI search
- Practical steps to boost visibility, improve authority & earn AI citations