Tourism & You Toolkit

New Jersey Destination Marketing Organizations (NJDMO) and New Jersey Tourism Industry Association (NJTIA) have joined forces to advocate for and lend support to the New Jersey tourism industry. Our goal is to not only influence elected officials but also to highlight the importance of this industry as a powerful economic engine for New Jersey and advocate for increased tourism funding.

There were 98 million visitors to New Jersey in 2016

New Jersey brought in $41.9 billion in direct tourism industry sales in 2016

A total of 517,559 jobs are supported annually by tourism in New Jersey

Without the tourism industry in New Jersey, there would be a $1,525 increase in property taxes per household

During This Election Cycle, It Is Vital That Lawmakers Understand:

  • Who works in the tourism industry, including bartenders, servers, tour guides, bellhops, reenactors, gift shop cashiers, cab drivers, suppliers, delivery persons, and beyond.
  • The challenges facing our industry:
    • Extreme shortage of funding, placing New Jersey tourism at a competitive disadvantage
    • Lack of awareness of the importance of tourism to the economy of New Jersey
    • Potential cuts to current funding and what that would do to tourism revenues to the state

How to Help

Join "Tourism & You" via Email

You can sign up for our email list to stay up-to-date on the Tourism & You campaign.

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Donate to the Tourism & You Marketing Efforts

Please kindly support our marketing efforts with a donation of $500 or more. Your donation will help to insure a vibrant tourism industry and revenue stream for the state

Make a Donation Contact Your Legislator

Spread the Word on Social Media with #TourismAndYou

Let your voice be heard – help us spread the word of #TourismAndYou via social media.


Read stories from those involved and impacted by the New Jersey tourism industry.